THETOPOZICEV
About Candidate
The distinction sounds like semantics until you look at what each one costs. Earning links vs building links is a difference in who initiates: earned placements happen because someone found your work and cited it, built ones happen because you asked. Earned links scale with the quality of what you publish and arrive unpredictably. Built links arrive on a schedule you control at a cost per placement you can forecast. Most working programmes run both, weighted toward whichever the budget allows.
